Growth of New Technologies Enhance Business Performance in the Context of Retail Business

Technological growth improves business performance and accuracy in business performance management that controls development in retail businesses. Through creative or innovative technologies, employees of retail businesses can reduce complexities and improve quality in different business operations. This study focused on the role of creative technologies in retail businesses in terms of development and quality management processes. This study highlighted strategic changes within retail businesses with the help of creative technologies including AI, AR, Cloud computing, IPS and E-commerce systems. This study also explained challenges and mitigation strategies during the growth of creative technologies within retail businesses.