E-banking seems carrying to become an important part of the Indian banking sector in the Current years. The banking services todayare re-defined and re-structured with the use of Information technology. It is sure that in future banking sector will offer more sophisticated services to the customers with the continuous product and process innovations. Thus, there is a pattern shift from the seller's market to buyer's market in the banking industry and finally it affected at the bankers to change their approach from "Traditional/conventional banking to Modern or convenience banking.
Retail Banking, E-Banking, Internet Banking, Tele Banking, Mobile Banking, ATMs, Retail banking, Gender, Consumer Psychographics (Socio, Economic, Cultural and Psychological characteristics)
