“A Study on Investment Behaviour among Coffee Planters of Kodagu District”

Investing in various types of assets is an interesting activity that attracts people from all walks of life irrespective of their occupation, economic status, education and family background. The main objective of this research paper focuses on satisfy our future financial goals and keeping the value of money from inflation by investing in different kinds of investment avenues. When a person has more money than he requires for current consumption, he would be coined as a potential investor. The investor who is having extra cash could invest it in securities or in any other assets like gold or real estate or could simply deposit it in his bank account. The companies that have extra income may like to invest their money in the extension of the existing from or undertake new venture. Data has been collected from both primary and secondary sources. Descriptive research method and random sampling technique used for the research study. Percentage and descriptive statistics methods adopted for the statistical analysis. All of these activities in a broader sense mean investment. The real assets, gold, silver, arts, property and antiques acquired place in portfolio. These all are non – financial investments. Therefore, this research paper mainly highlights the way of investment and avenues of investment.