Department of Management Studies, Christ University, Bangalore- 560029, Karnataka, India
Online published on 30 September, 2013.
In recent responsibility towards society and the stakeholders has become one of the boardroom agendas and gaining more visibility. Strong advocacy from NGOs and the pressure from collective movement have put companies firmly on the defensive, to think of stakeholders beyond business. Infosys's meteoric rise was legendary in India. In addition to Indian competitors Wipro and Tata Consultancy Services, big American firms such as IBM and Accenture were working day and night to match Infosys's strengths. The ability of companies to deliver more innovative and efficient products and services to more people depends on their ability to identify, mobilize and retain human capital. The challenge of enabling billions of people to live well within the resource limits of the planet requires a fundamental change in patterns of production and consumption over the next years. Corporations have a crucial role to play in building the interest which Social Responsibility generates and continues to generate amongst corporate entities, governments, international organizations, scholars, practitioners and a host of other interested parties. The paper looks on the role of Infosys making a difference towards society as well as the other stakeholders through its social Responsibility.
Social Responsibility, I.T Industry, Infosys