A critical review: Study about the Indian Pharmacy Retail Chain Stores

The Pharmacy Retail Market in India is a considerably big market already but has tremendous scope to grow further. Retail pharmacy outlets happens to be the most leading distribution channel that is responsible for satisfying customer needs of pharmaceutical and allied products directly. There are two types of retail pharmacy prevailing in India one is organised and the other one is unorganised. Retailing, it is an emerging trend in the India. It is a proven fact that in India the retail industry has become the 2^nd largest employer after agriculture. The Indian retail market is the 5th largest retail destination globally and it is estimated to grow further. The driving factors that are encouraging the pharmacy retail market among which the growing pharmaceutical market finds a prominent position, increased healthcare spending, changing disease profile, growing OTC segment, consumer's attitude towards their disease and illness and lucrative profit margins evolve as the possible reasons for the industry to prosper. A detailed analysis has been made of the drivers. Study regarding the various players in the organised pharmaceutical retail chain store and the different types of services they provide to stand apart from the conventional one.