Strategic analysis of an MFI (Microfinance Institution): A case study

This case is about YVU Microfin, an MFI (Micro Finance Institution) which has been engaged in Micro Finance activities for the last 15 years. Manipur is an industrially backward state having more than 70% people living in rural areas and most of them depending on Government Services for means of livelihood. There is no such scope of private sector in the state which can provide job as a means of livelihood. People have to depend on other activities like agriculture, handloom, handicrafts, weaving and dairy as means of earning of earning for their livelihood. However, activities other than agriculture have also not been doing well due to certain social factor in the past few years. The people have no other options but to start up their new small business like grocery shops, vegetable vendors and other various small businesses as a means of earning. For this they need financial supports. But the economic condition of the state is very worse. The sources of finances are very less for such initiatives and they are not willing to provide finance very easily. In light of the above facts, YVU Microfin has taken up some initiatives like formation of SHGs and extending micro credit facilities to provide a means of livelihood for different groups of people through its microfinance activities.

This case focuses on the strategic initiatives taken up by YVU Microfin to provide a means of livelihood for the various people of the state. This case is also aimed at capturing the dynamics of strategic management of YVU Microfin.