International Journal of Managment, IT and Engineering
  • Year: 2012
  • Volume: 2
  • Issue: 5

The Influence of Facilitation, Low Transaction Cost and Convenience on Customer's turnover IntentIon from Conventional to Web-Based Banking

  • Author:
  • Mehwish Waheed, Qaisar khan
  • Total Page Count: 13
  • Page Number: 67 to 79

*Department of Technology Management, Faculty of Management Science, International Islamic University

**Commonwealth MBA/MPA Program, Allama Iqbal Open University Islamabad, Pakistan

Online published on 26 June, 2013.

Abstract

With the advancement of technology the banking sector has been dramatically changed from conventional way of banking to the internet banking i.e. web based banking. This advancement of technology has been totally changed the whole scenario of banking.

Research has been done to find out the influence of facilitation, low transaction cost ad convenience on customer's turnover intention from conventional to web based banking. Research has been concluded on the bases of two hundred and fifty respondents.

The results showed that the influence of facilitation, low transaction cost and Convenience on customer's turnover intention from Conventional to the Web based banking.