A Review Of Web Mining Research

Today, with the huge amount of information available online, the World Wide Web is a fertile area for data mining research. Nowadays Web users are facing the problems of information overload and drowning due to the significant and rapid growth in the amount of information and the number of users. As a result, how to provide Web users with more exactly needed information is becoming a critical issue in web-based information retrieval and Web applications. The Web mining research is at the cross road of research from several research communities such as database, information retrieval, AI, Machine learning and natural language processing etc. In this paper authors discuss the number of researches carried out in the area of web mining. This paper describes the importance of web mining process to improve the performance of Web information retrieval. They also aim to address how the adoption of Web Mining is essential for banking organizations to identify, preserve and disseminate best context of e-service practices which is useful to tell, how to provide customer with more exactly needed and accurate on line information to achieve business goal.