*Lecturer, Department of Information and Technology, Maharishi Markandeshwar Engineering College, Maharishi Markandeshwar University, Mullana, Ambala (Haryana)
**Lecturer, Department of Computer Science and Engineering, Maharishi Markandeshwar Engineering College, Maharishi Markandeshwar University, Mullana, Ambala (Haryana)
Online published on 26 June, 2013.
In the emerging global economy, e-commerce and e-business have increasingly become a necessary component of business strategy and a strong catalyst for economic development. The integration of information and communications technology (ICT) in business has revolutionized relationships within organizations and those between and among organizations and individuals. Specifically, the use of ICT in business has enhanced productivity, encouraged greater customer participation, and enabled mass customization, besides reducing costs.
Business-to-Business (B2B), Business-to-Consumer (B2C), Consumer-to-Consumer (C2C), Consumer-to-Business (C2B)
