*Assoc. Professor, School of MGT. Studies, Punjabi University
**Assoc. Professor, Vidya Sagar College of MGT. & TECH., Patiala
***Asst. Professor, Vidya Sagar College of MGT. & TECH., Patiala
Online published on 26 June, 2013.
Today online shopping is widely accepted in the developed countries due to various factors like convenience, product comparison, time saving, ease of use, 24x7 availability etc. In the present scenario, internet is not only a source of communication and entertainment but increasingly, a medium of business transaction for the entrepreneur's as well. The most popular advent of internet is online shopping (E-shopping/internet shopping) which is a innovative tool of entrepreneurs. In the paper the study aims to find the reasons of Google success and the role of online shopping in today's scenario. The trend of online shopping is slow in India. Hence there is a need to explore the reasons and the market potential of online shopping.
