Study of product placement in bollywood movies in 2010

Product placement refers to the practice of including a brand name product, package, signage or other trademark merchandise within a motion picture, television or other media vehicles for increasing the memorability of the brand and for instant recognition at the point of purchase.^a This paper examines the type of Products/Brands are placed in Bollywood movies especially in 2010 and for that top 10 movies were selected as sample on the basis of box office earning. The finding shows that products were placed in the movies in verbal form (when product mentioned in dialog of characters) and non verbal form (when product shown as used by movie characters and shown in behind the scene). In the movies more tangible products were placed than intangible service. Major finding shows that product/brand placed in the movies was form FMCG, Automobile, Retail chain, Media, Aviation sector. The movies which were developed in abroad have fewer product placements.