A study on customer services of selected private sector banks with special reference to Udaipur City

Banking in India originated in the last decades of the 18th century, & the rapid development in banking industry has given powerful push to private banks. Large number of Private Banks are offering wide range of services to Indian Customers & because of increased competition, banks are required to become more and more customer focused. So it is essential for private banks to know about the customers’ awareness towards banking service. The paper is based on descriptive research design & questionnaire is used to collect the primary data from private banking customers. This paper highlights the awareness level & satisfaction of customers regarding banking services of Private Sector Banks. Conclusions of paper reveal the impact of customers’ demographic on the awareness level about Private Bank Services.