*Reader, Department of Banking Technology, School of Management, Pondicherry University, Pudhucherry
**Research Scholar, Department of Commerce, Bharathiar University, Coimbatore, Tamilnadu
Online published on 10 October, 2013.
In India, M-Banking system provides transaction and enquiry based financial services to their customers at low cost per transaction compared with branch banking, ATM banking and internet banking. Reserve Bank of India was issued first guidelines to the banks were October’2008 regarding M-Banking. The aim of this empirical research paper is to determine the main reasons for not using M-Banking based on the customer perception. In order to collection of primary data through the questionnaire-cum-interview schedule from the 357 bank customers of public and private sector banks in Tamilnadu State, India using stratified disproportionate random sampling technique. The collected primary data tested with the help of factor analysis and it is determine that sufficient guidance is not available, high level risk, possibility of errors, spend more time, small display size, benefit is not available and Preference of other financial information medium were revealed to be the main reasons for not using M-Banking technology-enabled financial services.
Information technology, Mobile banking, Internet banking, ATM, Tele- banking
