Asst. Prof, Dept. of Tourism Studies, Christ university, Bangalore
Online published on 10 October, 2013.
India today has abundant opportunities to compete with other developed nations & building a quality health care system of its own. This paper addresses the prospects of Medical Tourism as a ‘cost effective’ private medical care in collaboration with the tourism industry for patients needing surgical and other forms of specialized treatment. The growth is being facilitated by the corporate sector involved in medical care as well as the hospitality sector. There is also a constant effort taken up by the corporate hospitals to support medical tourism with its fullest potential. Medical patrons across India look forward for high end medical facilities with value added services often referred as coordinated services. Coordinated services are offered by the hospitality sector as a cliché to diversify the tourism products from the arena of travel and tourism. It would lead the South to a new road map in ensuring quality and enhancing better customer satisfaction. Hence the paper makes an attempt to understand the administration perspective in a wider aspect.