Indian retail: Will it go the E-way

E-Commerce is a huge domain on conducting business over internet and e-retailing is part of it. For the consumers in India, a few years back technology brought the shopping information on through the computers; today it brings the products or services right to their doorsteps; grateful to the realm of internet and computer technology. With the use of internet, a powerful medium today, a person can buy products or services from a virtual store itself. Though critics to this technological advancement thought that this would take the joy off shopping in a physical store, it has only added a whole new perspective to shopping. When Internet enabled commercial transactions between organizations and individuals using latest web technologies as per the policies of the Organization it takes the form of e-business. Nowadays, ‘e’ is gaining momentum and most of the things if not everything is getting digitally enabled. Undoubtedly, it is the travel portals and classifieds that have laid the basic foundation of e-commerce, in India. This paper is aimed at bringing into light some of the key issues of e-retailing in India.