The work - life balance of women entrepreneurs in the work world context with special reference to IT sector, Kerala

Entrepreneurship and especially Women entrepreneurship has made a considerable impact from recent years, and it has become a major concern in India. Today, India is marking its place in terms of entrepreneurial development at an amazing pace. Moreover, unlike centuries back, women have become more aware about the rights, liberty and privileges that they can employ in the work situation and in the IT/business scenario. However, women entrepreneurs’ faces the challenge to maintain and sustain an effective work - life balance. To put it simply, the middle class women faces this dilemma, as to how she can better balance her work world including all the environmental factors in equity with her family.

This paper focuses on the reflection of the women entrepreneurs, their entrepreneurship skills and the challenges that they deal with to bring in balance their work life with their own lives. Our basic ideology of an Indian woman is the home maker, which is her first profession; her as an entertainer – her excellence in literature, music, teaching, etc, which was her second profession; yet she paused by not entering the entrepreneurial world. But today, we have seen, we are aware, and we appreciate that woman entrepreneurs have ventured into new paths, excelled and expressed their leadership roles as entrepreneurs whether it be Educational, Academic, Business, Information Technology, Training, Management, Social sciences, Research and what not, though she is facing challenges, interferences, limitations and obstacles in her routine activities as an entrepreneur.

The paper gives glimpses about the diverse external & internal factors (social, economical, political, environmental, legal and educational factors) that has an impact over her entrepreneurial activities; the challenges, interferences, and limitations that women entrepreneurs confront while developing their own niche simultaneously striving to sustain an effective work life balance.