Corporate Social Responsibility Initiatives and Practices Among Selected Indian Companies

Purpose: -This paper aims to focus on exploring initiatives and practices of Corporate Social Responsibility in the context of selected Indian Companies. Its purpose is to understand, document and review the Corporate Social Responsibility Initiatives of relatively selected companies in India, with a view to understand their current thinking on it. Design/methodology/approach: -The study is based on extant literature and will include the examples from current Indian Scenario in selected companies. This paper studies the Corporate Social Responsibility initiatives taken by Indian Companies. Secondary research is conducted for the Indian companies through their corporate web sites pages containing information about their CSR initiatives. Information listed in this research paper is derived from CSR reports, Annual Reports, Press Releases, White Papers and various references. Findings: - Most of the companies have started to understand that they can use CSR as a strategy in order to gain benefits and to make a better place for all people. In the long term, the firms that are socially responsible are successful. Research/limitations/implications: -The present study provides a starting-point for further research in Corporate Social Responsibility Initiatives. This paper is of value to the researcher and practitioners of corporate social responsibility.The study, I hope, would help other small and medium sized companies, to actualize their CSR interventions.