International Journal of Managment, IT and Engineering

  • Year: 2013
  • Volume: 3
  • Issue: 12

Analysis of perception of customers towards newspapers publishing industry with special reference to the New Indian Express in Bangalore region

  • Author:
  • G Nagarajan, N. Sathyanarayana, A. Asif Ali
  • Total Page Count: 16
  • DOI:
  • Page Number: 124 to 139

*Professor & Head, Department of Management Studies and Research Centre, T John Institute of Technology, Bangalore, Karnataka

**Asst. Professor, Department of Management Studies and Research Centre, T John Institute of Technology, Bangalore, Karnataka

Online published on 13 February, 2014.

Abstract

The newspaper industry is largely driven by advertising revenues with circulation levels and readership profile all being virtual proxies for advertising effectiveness. The Indian newspaper industry's high dependence on advertising is evident from its revenue composition. Advertising revenues comprise between 55 per cent and 80 per cent of total revenues for the industry with the balance coming from circulation revenues. The ratio is further skewed for the English language newspapers, which account for a chunk of the total ad revenues coming to the newspaper industry. The authors have made more effort to measure the perception and satisfaction level of Respondents towards “The New Indian Express News Paper”. The study was conducted based on Non-probable convenience sampling method. Comprehensive and self-administered questionnaires were distributed to 150 respondents in Bangalore to collect the data to fulfil the objectives of the study. The study results highlighted the customer's preferences and perceptions patterns towards the selected newspaper.

Keywords

Indian Newspaper Industry, Customer Awareness, Customer satisfaction, Customer Perception, The New Indian Express Newspaper