Assistant Professor, Department Of Social Work, Visva-Bharati Sriniketan, West Bengal
Online published on 13 February, 2014.
The Indian consumers have undergone a remarkable transformation. Just a decade or two ago, the Indian consumers saved most of their income, purchased the bare necessities and rarely indulged themselves. Today, armed with a higher income, credit cards exposure to the shopping culture of the west and a desire to improve their standard of living, the Indian consumers are spending like never before. Organized retail with its variety of products and multitude of malls and supermarkets is fueling their addiction. Their new mentality, in turn, is fueling the growth of organized retail in India. But India to the world is known as an agrarian nation and it is completely true that about 65% of Indian population is engaged in agriculture. Indian economy cannot do well without its lion's share coming from it. But the state of affair of Indian farmers is still not very progressive as expected. FDI in retailing can be taken a rescue work for Indian farmers to free them from the clutches of n- numbers of middlemen; it is a ray of hope that will take them away from darkness of exploitation to light of progress. But is it going to be a myth or reality is my lookout. My paper highlights on farmer's issues towards FDI in multi brand retailing.
FDI in Multi Brand Retailing, Agriculture, Intermediaries, Farmer's Perspective, Supply Chain