International Journal of Managment, IT and Engineering
  • Year: 2013
  • Volume: 3
  • Issue: 2

A study on motives behind the use of social networking sites

  • Author:
  • Isha Budhiraja, Anuradha Khatri
  • Total Page Count: 6
  • Page Number: 12 to 17

*Guru Gobind Singh Inderprastha University, India

Sr. Assistant Professor, FIMT, Kapashera, New Delhi-37

Online published on 10 October, 2013.

Abstract

As we all know that Human being is a social Animal. We people live in a society and we all love to enjoy each other's company either it is by some face to face or by some other source like telephonic, through letters, mails, through video conferencing or by chatting on the net. From the Previous analysis of Data Revealed that when People get Time from their busy schedules they used to do chat or they use some Social Networking Sites to find their old friends or to make new friends. Through this paper we Attempts to find out the Reasons that why these Social Networking Sites are so popular these days and why do so many people wants to connect their selves on these Social Networking sites.

Keywords

Social network, Product, Customer, Marketing, Public relation(PR), Procter & Gamble (P&G)