*PG Department of Studies and Research in Commerce, Karnatak University Post Graduate Center, Kodibag, Karwar
**Global Business School, Karnatak University, Hubli, Dharwad
Online published on 10 October, 2013.
Insurance is usually bought by investor seeking to transfer risk from an individual to a pool to protect against untoward incidents and to provide for monetary compensation to his/her family. With the introduction of ULIPs, Unit linked insurance plans (ULIPs) are pitched as an investment product rather than as a risk shield and it is the unit holder who bears the risk of market swings in these products. While insurance companies pitch ULIPs as a product for the long term, there is considerable miss-selling of ULIPs in today's market scenario and many investors’ sign up for ULIPs without really understanding their risks.
In this scenario, this study is being undertaken to understand the risk involved in investing ULIP products and analyzing the returns from investments in order to take informed judgments and to evaluate investors’ response towards their present returns from ULIPs.
Risk, Return, ULIP, Investors Response, Degree of Freedom, Analysis of variance
