Employee engagement - A strategic approach initiated for employee retention -A case of Sri Vinayaka Paper and Boards Company Limited, Hyderabad

The concept of ‘Employee Engagement’ is rapidly gaining popularity and use in the workplace. Engagement may be a global construct as it appears to be a combination of job satisfaction, organizational commitment and intention to stay. Indeed, some argue that engagement is a multidimensional construct, in that employees could be emotionally, cognitively or physically engaged. The research on Employee engagement was qualitative and quantitative in nature. Analysis was done on the results and correlation done to the propositions and the literature. The findings identified employee engagement strategy, the culture of engagement, leadership and management, talent mindset, communication and knowledge, sharing and organizations’ reputation and branding as prominent factors in business.