Consumer behaviour on online shopping

Rapid growth of internet and e-commerce has opened a new marketing phenomenon, i.e. Online Shopping. Similarly enterprises also have to understand the consumer buying behaviour regarding the Online Shopping. Business houses need to understand how the consumer perceives online purchases. Therefore we decided to pursue an empirical research study, to know better and also to access the future of Online Shopping in the India.

The purpose of this research is to examine how much a consumer believes in Online Shopping. What particular factor influences the consumer to go on online purchase? In which product they are more interested for online shopping and also the challenges of this new distribution channel. The study put forward major findings and list out key suggestions that would be beneficial to both the consumer and business community.