Research Scholar, University of Jammu
Online published on 24 October, 2013.
The purpose of this paper is to highlight the perception of the buyers of the retail sector. The retail sector is divided into organized and unorganized retail sector. The buying behavior of the consumers is dependent upon number of factors. These factors have variety of merits and demerits attached which are differently perceived by the different income group buyers.
Retail sector, customers, competitive
