Job satisfaction of bank employees working with E-channels

Job satisfaction is a positive attitude towards one's job. A large number of research studies have established that job satisfaction is derived from caused by a number of inter related factors. A concept related to job satisfaction is job involvement. Job satisfaction of employees has been reported to vary with their occupational levels.

Banking is a customer oriented service industry, where the customer is focus and customer service is a differentiating factor. Modern World Bank is fully based on computerization. Computerization has provided new opportunities for banks to expand their markets and services into world level. The E-banking has made the customer say goodbye to huge account registers and large paper bank accounts.

On line banking are capable of performing the functions of ATM bank teller and ATM cashier. E-channels are a fast growing segment of banking and also the number of E-branches has increased rapidly due to heavy comparisons within a few years. So it becomes necessary to analyze the level of attitude of customers toward E-channels. This present study brings out clear insight about the level of attitude towards E-channels.