International Journal of Managment, IT and Engineering
  • Year: 2013
  • Volume: 3
  • Issue: 5

Parallel algorithm based consumer behavior analysis for generating personalized ontology system

  • Author:
  • S. Lakshmi Priya, S. Varatharajan
  • Total Page Count: 13
  • Page Number: 157 to 169

*P.G Stubent, Department of Information Technology, PSN Collage of Engineering and Technology, Tirunelveli

**Associate Professor, Department of Information Technology, PSN Collage of Engineering and Technology, Tirunelveli

Online published on 24 October, 2013.

Abstract

Consumer face a dramatic problem related to web search. They expect the most relevant and efficient results. While the result often disappoint the consumer and also their precious time. This paper propose a semantic web usage mining approach for discovering periodic internet access patterns from elucidated net usage logs which incorporates data on client emotions and behaviors through self-reporting and behavior tracking. We use fuzzy logic to represent real-life temporal ideas (e.g., morning) and requested resource attributes (ontological domain ideas for the requested URLs) of periodic pattern-primarily based web access activities. These fuzzy temporal and resource representations, that contain both behavioral and emotional cues, are incorporated into a private Web Usage Lattice that models the user's web access activities. From this, we tend to generate a private Net Usage Ontology, which enables semantic web applications such as customized web resources recommendation. Finally, we have a tendency to demonstrate the effectiveness of our approach by presenting experimental leads to the context of personalized net resources recommendation with varying degrees of emotional influence.

Keywords

Emotion and behavior profiling, Behavioral tracking, semantic web, Adaptation in mid to long-term interaction, consumer habits, personalization, recommender system, weblog mining, knowledge discovery, ontology generation