Innovations in dairy products developing healthy, functional dairy products through reformulation and new ingredients: Appeal for global consumers

This article focuses on consumer outlook towards innovative products in dairy industry. At present there is an increasing demand for a healthy lifestyle and general well-being among consumer because of this reason food and drink manufacturers are provided with lot of opportunities to reformulate or reposition their products to meet the demand of consumers for their healthy life style. Among functional food milk and milk product got important place that impels the consumer to think about new beverages in new packing style so dairy manufacturers find out the opportunities in market and make milk and milk products as a obvious choose for the consumer when they think about the healthy food and drinks. Through innovation dairy manufacturer can improve their competitive advantage for face the tough competition in worldwide and support for healthy society.