A study on organized FMCG retailing in India - Road ahead

In today's world of competition, achievement of Sales & Marketing targets is not an easy task especially during economic slowdown when the largely business has faced adversity. The impact and hardships of slow down has also been experienced in the organized retail industry in India. The Retail Industry in India is shaping up differently due to its demography. In India, large numbers of small size retailers are available, which are called traditional retail outlets. The retail market in India is the fifth largest retail destination in the world. The industry is emerging as one of the attraction for investment across the world. As per one survey study it is revealed that consumers spending have been reported increased by 75% in the last four years, which indicates towards future growth of Retail Industry in India. Also in view of Experts, the retail sector is expecting to contribute to 22% of India's GDP by 2010 and will grow to the tune of US$833 billion by 2013. This study is an attempt to understand the current situation of Indian Retail Industry especially organized FMCG Retailing. Knowledge on the latest development in the organized retail industry has also been shared in this paper. The study has also highlighted latest development in organized FMCG Retail Industry. The role of the key factors which can significantly contribute to beat the stiff completion and sustained the growth of organized FMCG retailing, have also been discussed in this paper.