Symbiosis Institute of Management Studies, A constituent of Symbiosis International University, Pune, Maharashtra, India
Online published on 7 November, 2013.
“There is a sufficiency in the world for man's need but not for man's greed.” ~Mohandas K. Gandhi
The 21st C has seen of late a lot of literature and campaigns promoting the green consumption of goods and adopting green measures in order to preserve our environment and to ensure that businesses thrive in a sustainable environment. Today, more and more people are switching over to CFL bulbs and paper bags instead of the conventional incandescent bulbs and fluorescent tubes and plastic bags. More and more people are being made aware of the need to preserve energy resources and water in order that human beings may have a longer trouble free existence on Mother Earth. India, as an emerging economy, is the focus of many MNCs who are looking to gain a foothold in this very promising market having a relatively cheap labour force and a growing number of prosperous consumers. It is therefore imperative that the Indian population be a party to the growing global concern for depleting global resources and global warming that is affecting agriculture, marine life, human health, and consequently businesses.
