School of Management, SRM University, Kattanku, Lathur
Online published on 7 November, 2013.
The telecom market in India especially mobile telephony continues to grow at a frenetic pace, driven particularly by the rapid penetration of mobile services with an exploding increase in churn rate and disloyalty. To face this operational challenge it is highly essential to predict the consumer purchasing pattern to identify unique and actionable factors influencing this market segment. Thus this research mainly focuses on forecasting analytics of the mobile subscription base.
Forecasting analytics, Customer value, customer lifecycle analysis, Churn management, Market Basket analysis, Customer profiling, Data mining, customer focus groups, Mind mapping, up selling, cross selling, switching cost
