CSR's ethical spirit in knitwear industry of Ludhiana

Corporate Social Responsibility is a voluntary corporate commitment and investment in the company's future which motivate quality employees (supply side perspective) and increases the value of brand (Demand side perspective) which further increases company goodwill. This study was undertaken to comparatively analyze the awareness and commitment of knitwear units towards ethical practices among inward oriented and outward oriented units of Ludhiana. Eighty industrial Knitwear units belonging to Knitwear Apparel cluster of Ludhiana (Punjab) were surveyed. Random sampling method (Lottery method) was used for the selection of 80 units from 4 major blocks in Ludhiana. Interview Questionnaire schedule was used to collect the data regarding their CSR practices. The results revealed that majority of the units in Ludhiana considered ethical behaviour towards their employees very important and also had defined ethical policy and proper implementation of the code of ethics. Majority of the outward units strictly abide by the ethical code of conduct and were engaged in ethical practices like timely payment of suppliers invoices, supplied clear and accurate information in all contract, dealings and registered and resolved complaints of customers while only few units believed in getting fair return on their investment and abide by the laws of the land in comparison to inward oriented units.