Research Scholar, Department of Management Studies, Galgotias College of Engineering and Technology, Greater Noida, India
Online published on 11 November, 2013.
Internet is a powerful medium that can serve as an innovative platform for the growth of retail brands in India. The Indian retail market is witnessing a revolution. It is not just the metro cities and urban areas that are fueling the online scene in India but the tier 2–3 cities where there is brand awareness but no availability of products and services is also adding to growth. The growth of internet and other related technologies has enabled a new retail format called E-Tailing to emerge. The E-tailing definition includes using the Internet to sell retail goods. E-tailing is short for Electronic Retailing and has been active on the internet as early as 1995. B2C (business to consumer) is another way E-tailing is described. Major Corporations have been using E-tailing as early as 1997. This included companies like Dell Computer and Amazon.com. The most popular item brought on the internet include: Computer hardware and software, sporting goods, consumer electronics, office supplies, Books and Music, Toys, Health and Beauty Products, Cars and services such as Travel, Stock Trading, Electronic Banking and Real Estate. Some of the major Indian E-tailers are: Flipkart.com, Snapdeal.com, Jabong.com, Makemytrip.com, Future Bazaar.com, IndiaPlaza.com, Homeshop18.com etc. E-tailing has established itself as a viable option for store based traditional retailing. This paper attempts to throw some light on the Growth, opportunities and challenges for e-tailing in Indian context.
E-tailing, E-commerce, E-Retailing, Internet, Retailing, Reverse Logistics
