Organizational culture and impact on creativity and innovation: The case study of Limkokwing University of Creative Technology

Multicultural experience promotes creativity. Creative benefits resulting from multicultural experiences may depend on the degree to which individuals open themselves to foreign cultures. Universities, as poles of knowledge, creativity and innovation, play a key part in the local development and the global competitiveness. The universities are dynamic promoters of the innovation culture at the regional and international level, by increasing the synergy among education, research and innovation. Some parts of organizational culture including strategic vision and mission, Communication & Interpersonal relation, Employee needs objective (Staff in organization), Leadership & management, External environment, Organizational structure and also innovation in Limkokwing University of creative & technology (LUCT) are discussed in this paper. This paper presents theoretically the role of multicultural environment that contributes a significance impact towards stimulating creativity and innovation among students at Limkokwing University.