A study on designers’ boutiques of Hauz Khas village in New Delhi

Boutique is a French word and has been defined as a chic little store selling unique or fashionable clothes and accessories. Hasty and Reardon (1997) pointed out that the rise in the number of boutiques is an example of the changing attitudes of today's customers. They expect more from their purchases, including not practicality but also individuality. Boutiques are much like specialty stores, which appeal to more limited target markets. They are usually found in downtown areas, fashionable shopping districts and large upscale shopping centers. Boutiques are also found in self contained areas within department stores. As the boutique culture is catching up, an effort has been made to study such designer boutiques and their contribution to Indian fashion industry. To conducts the study, the related literature was reviewed.Sixty five boutiques were selected by purposive sampling technique. A Questionnaire was prepared for the survey of various boutiques of Hauz Khas village keeping in minds the aims and objectives of the study. The interview schedule method was adopted to collect the data and then collected data was analyzed.