Pitching and managing account: An integrated strategy for marketing, sales, public relations, and advertising practice

This paper examines account pitching and management as an integrated strategy that practitioners of marketing, sales, public relations and advertising could explore to push business solutions that would help clients solve more of their external problems than internal challenges in order to pull demands from the marketplace to the client. This is what makes for the relevance of professionals and consultants in any economy. This effort should not only help the client to secure competitive advantage through increased market share, industry leadership and cost effectiveness, but also, make the consumers and customers of the client organization‘s product see what value adds to them for spending their money on such products. The salient advantage is that the service provider even creates more professional jobs for himself, shows more relevance for, and sustains his practice. The study suggests a holistic account pitching model, and process. Data were gathered through observation, interview and relevant literature for the study. It concludes that only when clients receives solution to burning problems or challenges that they become satisfied with professional services. Major recommendation is that practitioners should continually engage in strong industry and market research to generate enough data base to analyze clients‘ impending, difficult business experiences for quick solutions.