Rural women entrepreneurs – epitomizing the face of our country

Women are generally perceived as home makers with little to do with the business acumen. But this picture has changed remarkably over the years especially in rural India. It's the prospect of poverty which motivated them to self employment as a medicine to improve their standard of living. Moreover it's the Indian women who have setup benchmarks for the younger generation besides conservative, tradition bound, caste consciousness mindset of the male dominated society. Hence with the today's assent that, ‘Women owned businesses boost the economy’ the present study intends to find out motivational factors behind the concept of rural women entrepreneurship, their potentialities & constraints thus faced & nevertheless the schemes undertaken by the Govt. of India in support of this.

The primary data required was collected from 100 women entrepreneurs residing in & around villages of Mandya district. Further analysis was carried out with the help of Z – test a statistical tool followed by its interpretation & suggestions part. Furthermore interesting is it appears that a transition in the rural women entrepreneurship has lead to, a practical necessity for the viability and sustainability of rural development.