An examination of the role of social influence in Saudi Arabia: A structural equation modeling of an extended technology acceptance model

User's perceptions and believes are known for its effect on technology acceptance and use. The applicability and significance of including social influence using TAM was observed by several studies. Furthermore, studies examining the effect of social influence have examined different technologies, settings, countries, and produced contradictory findings. However, there is no study had examined the role importance of social influence in technology acceptance through TAM, particularly in Saudi Arabia. This study aims to identify the underlying factor and casual relationship that affect IT use. For this purpose, this research developed a conceptual model for examining the role of social influence on IT acceptance through TAM. This study used survey method adopting questionnaire technique to collect quantitative data. The collected data was analyzed using SEM analysis approach with AMOS. The findings show that social influence has a significant role to increase the IT usage either directly; and indirectly (via perceived usefulness, and ease of use. The research findings reflected that social influence was significant predictor of both perceived usefulness and ease of use, and therefore should be considered as potential factor for extending TAM. This paper has important implications on both theoretical and practical portion of IT usage in organizational settings in Saudi Arabia.