Information technology in convenient transaction of the LICI customers

In modern fast life, customers are becoming highly dependent on the information technology and human interactions are now significantly being replacing by the interactions of human-technology. Customers always want to avail the information technology enabled convenient services in their daily life especially in their transactional activities with their service providers. Like any other sector, in life insurance sector also information technology plays an important role at the transaction procedure of customers with quick and accurate services. In the present context through this paper, researcher tried to observe in life insurance especially in the Life Insurance Corporation of India (LICI) in Burdwan district whether customers’ convenience in transaction with their insurer is influenced by the information technology or not.