ITC limited: diversifying for growth – a case study

The present paper is a case study of ITC Limited. We witness a great diversification in almost all business sectors, but diversification in ITC Limited seems to be a custom. We all know that for the survival in today's scenario every business firm has to diversify in other businesses as well but Indian public conglomerate company ITC Limited has diversified into multiple businesses first for survival and then for growth. Fast Moving Consumer Goods (FMCG), Hotels, Paperboards, Paper & Packaging and Agri Business are the main four segments where ITC Limited has diversified. ITC Limited follow the concept of “To Survive” that why it is often called as “Elephant that can dance”. In the present paper I have made an attempt to study the diversification strategies, challenges faced and success achieved by ITC Limited.