Economic growth of any developing country highly depends on the participation of women in the workforce. The number of women entrepreneurs is rising rapidly and many are creating substantial businesses. The government envisaged appropriate measures to empower them economically through entrepreneurship development but despite of all efforts, participation is not considerably high. The reason being individual's personality traits and characteristics account for entrepreneurial ability differ from person to person. It is seen that many entrepreneurs are motivated on their own to start their own enterprises. Many of these entrepreneurs actually do not receive any structured entrepreneurial input. They learn the same through trial and error. In this paper an attempt has been made to analyze prospects and the future challenges of Women entrepreneurs. The article has also identified certain special factors are responsible to start business on their own. The overall objective of the research is to identify factors which need to be considered for promoting female entrepreneurship in Kancheepuram district of Tamil Nadu.
Challenges, Entrepreneurial skill, Opportunities, Women entrepreneurship
