Green marketing strategies for sustainable business growth

Environment friendly, so called green marketing has become a discussed subject and companies are constantly trying to find the best ways to reach the customers with their green message. Customers are becoming more demanding and they have started to pay more attention to the environment. The aim of this study is to find out how strategic issues in green marketing are addressed by Companies. Green marketing incorporates a variety of activities, including modifications to products, changes to the production and distribution processes, packaging, and modifications to marketing communications. In this paper, the authors have tried to explain the need and importance of Green Marketing and strategies for Green Marketing. They have also tried to explain some strategies to avoid Green Marketing Myopia. At last some Green Marketing practices have been shared to convince the readers that, Green Marketing is not only possible but also it is sustainable as well as profitable from various quarters.