*Research Scholar, Faculty of Management Studies, Organization: Manav Rachna International University, Faridabad, Haryana, India
**Assistant Professor, Organization: Faculty of Management Studies, Manav Rachna International University, Faridabad
Online published on 11 August, 2014.
In world of apps and emails, use of technology plays an important role in day to day work life of consumers. Initially, people had some fear in their minds regarding the use of any new technology such as mobile, ATM, internet and its applications. The net banking is vital concept for both the consumers and banks because it is advantageous in terms of time and money savings. There are some barriers regarding the awareness of net banking among consumers. This paper is to analyse two important issues regarding the non adoption among the non users. The data is collected from 120 non- users from the NCR region where aggregative analysis of the primary and secondary information. We can conclude from the analysis that unawareness of internet banking benefits; lacks of internet accessibility, security are the main issues regarding the non adoption of net banking among non-users.
Internet banking, unawareness, security, non-adoption, non users
