Corporate social responsibility: the mantra for business sustainability

CSR activities is not new, they have already more than 100 years history. Originally CSR came from charity principle or nobles oblige. This means some firms or some rich people, that afford to help community or others because of their profits or richness, did CSR activities by which firms and rich people do not earn the money, but only spend one. Corporations around the world are struggling with a new role, which is to meet the needs of the present generation without compromising the ability of the next generations to meet their own needs. Organizations are being called upon to take responsibility for the ways their operations impact societies and the natural environment. They are also being asked to apply sustainability principles to the ways in which they conduct their business. Sustainability refers to an organization‘s activities, typically considered voluntary, that demonstrate the inclusion of social and environmental concerns in business operations and in interactions with stakeholders (van Marrewijk & Verre, 2003). The present paper analyses how the CSR helps for business sustainability.