*Professor, Department of Business Administration, Chaudhary Devi Lal University, Sirsa - 125055
**Research Scholar, Department of Commerce, Chaudhary Devi Lal University, Sirsa - 125055
Online published on 21 August, 2014.
The present study is conducted to know the demographic perception toward mobile banking in selected public, private and foreign banks. A sample of 187 respondents was selected on the basis of judgement sampling from the banks which are providing mobile banking facility to the customers from Delhi and NCR. To find out the patterns of relationship that exist among data-groups, statistical tools used for this purpose are Standard Deviation, Regression Analysis, t-test, Z-test. The results show that age has significant impact on agreement on boost up of security risk solutions. There is a significant difference in the average agreement on boost up of security risk solutions, performance/service quality risk solutions, technological risk solutions and financial risk solutions in mobile banking of unmarried and married respondents. However, unmarried respondents consider security risk solutions, performance/service quality risk solutions, technological risk solutions and financial risk solutions most important than married respondents to boost up the mobile banking. There is no significant difference in the average agreement on problems in mobile banking amongst the different education levels. It is recommended that SMS (short message service) and push messages for smart phones, customer authentication such as Personal Identification Numbers (PIN), review of privacy protection policies, providing information to the customers on the importance of safeguarding information in non-secure transactions are necessary to boost up the mobile banking amongst the customers. Customers should also be advised to have unbreakable passwords for the protection of their transactions.
Demographic, Personal Identification Numbers, Privacy, Non-secure Transactions
