Strategically leveraging corporate social responsibility towards a sustainable enterprise

There is a wide spread acceptance that corporate social responsibility is good for business and that‘s why most companies are engaged in CSR activities in one or the other forms. The basic principle is that CSR provides opportunities to strengthen relationships between a company and many of its key stakeholders. Organisations have recently focussed their attention on sustainability, primarily in response to consumer and stakeholders expectations. Most of the organisations lack information to make strategic choices and they are faced with a newly set of decisions and CSR is not different. Corporations do not have the resources to solve the world‘s entire problem and addressing social issues by creating shared value will lead towards sustainable solutions. Strategic CSR is about prioritising which social issues to focus on. The objective of the paper is to study how information insight regarding operations, supply and customer concerns helps to strategise corporate social responsibility leading towards sustainability.