Now a days information technology (IT) as one of the modern human made technologies which is influencing life, training, research and management pattern etc. Information Technology is used to develop life, agricultural research, education and extension to improve quality. This study took place in Pune District, Maharashtra to study impact of IT on farmers and to find out gaps in the existing information system. It also concentrated on how this market information can be used for planning, production and holding stocks. The sample size was 50 including rural and semi urban population. The Major findings are the farmers in the age group of 30–50 are using IT for their produce. Agricultural marketing is male dominated field. Graduates and post graduates are using IT effectively. IT can be the best mean not only to develop agricultural extension but also to expand agriculture research and education system in Pune India. This paper focuses on the scope of IT in Pune District only.
Information Technology, Agricultural Marketing, Pune District
