International Journal of Management, IT and Engineering
  • Year: 2014
  • Volume: 4
  • Issue: 9

Consumer preferences for e-ticketing: An empirical analysis in Indore city

  • Author:
  • Arpit Neema, Kratika Neema
  • Total Page Count: 11
  • Page Number: 104 to 114

*Lecturer, International Institute of Professional Studies, Devi Ahilya Vishva Vidyalaya, Indore

**Lecturer, School of Commerce, Devi Ahilya Vishva Vidyalaya, Indore

Online published on 29 November, 2014.

Abstract

The main aim of this paper is to identify e-ticketing preference for journey. This study identifies the usage of e-ticketing interest. This study is concentrating on three factors Age, Education and intersection of Age and Education. In addition, the study also focused on the customers’ perspectives towards e-ticketing in terms of its convenience, time saving, change in life style, processing speed, privacy, security, reliability, technological prospective easiness, awareness and flexibility. A survey was carried out among Internet users in Indore city. Questionnaires were distributed randomly to 150 people. The study is demonstrating effect of Age, Education and intersection of Age and Education on preferring e-ticketing. Finally we conclude the sample size can be broader for more respondent in Indore city for future research.

Keywords

Internet, Consumer, e-Ticket