Reaearch Scholar, University Hamburg, Germany
Online published on 29 November, 2014.
With this paper we are presenting a concept of digital business transformation trying to closely analyze continuous forms and alternatives of the digital transformation within companies (periods of mismatch.)
We open the "black box" by reconstructing specific influential factors and dynamics as debatable processes of reconstruction and readjustment. With the help of the described forms of transformation and the relevant combination of different modes, we can identify transformation paths and typical patterns, which destroy the fundament of well-established companies and show the necessity of implementing new agents, structures, new business culture and processes.