Readiness of customer for online shopping: An Indian Perspective

In today's era where time is changing rapidly, in India service sector is witnessing exponential growth; The online marketing sector is ready to witness a bright future. The growth of online shopping has occurred in the context of greater familiarity with, and confidence in, the use of the internet across a range of activities. This reflects a substantial cultural change in how the community is conducting economic transactions. In this context an effort has been made in this research paper to check the readiness of Indian costumer for online shopping. As India is a developing market for online shopping where the largest youth population offers a very vast market that could be tapped to earn unlimited profit in future