International Journal of Management, IT and Engineering
  • Year: 2015
  • Volume: 5
  • Issue: 12

Attitude of the Tourists towards Responsible Tourism

  • Author:
  • N. K. Nikhil, S. Santha
  • Total Page Count: 17
  • Page Number: 49 to 65

* M. Com(IV Sem) Student, Department of Commerce and Research Centre, St. Peter.s College, Kolenchery, Ernakulam Dist., Kerala-682 311, India

** Associate Professor in Commerce Post Graduate, Department of Commerce and Research Centre, St. Peter.s College, Kolenchery, Ernakulam Dist., Kerala-682 311, India

Online published on 26 May, 2016.

Abstract

Responsible tourism is a new concept in the tourism industry. Tourism is an important sector of the economy and contributes significantly in the country's GDP as well as Foreign Exchange Earnings (FEE). With its backward and forward linkages with other sectors of the economy, like transport, construction, handicrafts, manufacturing, horticulture, agriculture, etc., tourism has the potential to not only be the economy driver, but also become an effective tool for poverty alleviation and ensuring growth with equity.

The current study has been undertaken to know Attitude of the Tourists towards Responsible Tourism projects implemented at Kumarakom, Kerala.

For the purpose of study, 50 respondents were selected as samples by adopting convenience sampling method. Analysis was done via statistical software 17.0. Karl Pearson Chi-Square Test and percentage were used.

The data analysis revealed that the majority of the tourist who visited Kumarakam Village received very high respect from local people, Infrastructure facility with regard to comfort station provided at Kumarakam Village was dissatisfactory. Majority of the products consumed by tourist at Kumarakam were basically of “Ecological Nature” and did not include much artificial component. Waste management programme at Kumarakam was conducted properly and with least pollution. As majority of material inputs were of “Agro Nature” and Government has developed proper mechanism for waste disposal and management, Availability of sufficient fresh water to tourist at Kumarakam could be regard as the ecological impact of RT.

The study on the attitude of tourist towards responsible tourism revealed that the majority of the tourist who visit Kumarakam Village received very high respect from local people, Infrastructure facility with regard to comfort station provided at Kumarakam Village was dissatisfactory. Majority of the products consumed by tourist at Kumarakam were basically of “Ecological Nature” and did not include much artificial component. Waste management programme at Kumarakam was conducted properly and with least pollution.

Keywords

Responsible Tourism, Kerala Tourism Development Corporation Ltd, International Centre for Responsible Tourism, Karl Pearson Chi-Square Test, Eco-Friendly Products